The First Years, a renowned baby brand, reflects on its 75-year journey of innovation and trust in assisting parents through the early stages of their children’s lives. Founded by Marshall and Evelyn Sidman in 1949 with a revolutionary diaper pin, the brand has continuously adapted to meet the evolving needs of families. By collaborating with doctors, childcare experts, and parents, The First Years has developed a range of products aimed at simplifying the parenting experience.
Over the years, The First Years has maintained its dedication to quality and excellence, earning the trust of parents, grandparents, and caregivers worldwide. The brand’s commitment to listening to its community and incorporating real-world feedback has been instrumental in its success. Celebrating its 75th anniversary, The First Years acknowledges the generations it has impacted and expresses gratitude to those who have supported the brand.
Among its many acclaimed products, the Sunset Baby Soother™ stands out as a recent award-winning innovation, featuring DreamRed™ Technology to aid babies in falling asleep naturally. Recognized with prestigious awards such as the Juvenile Products Manufacturer’s Association Innovation Award and the National Parenting Product Award, this product exemplifies The First Years’ ongoing pursuit of excellence.
Looking ahead, The First Years remains focused on creating products that cater to the changing dynamics of modern families while upholding safety and quality standards. The brand invites customers, partners, and friends to join in celebrating its legacy and future endeavors. Follow The First Years on social media for updates on anniversary events and promotions, and share your #TFYMoments to be part of this milestone celebration.
About TOMY International: TOMY International, the parent company of The First Years, is a renowned global manufacturer of high-quality toys and products for various age groups. With a mission to spread joy, TOMY International offers innovative products under different brands, including Lamaze®, JJ Cole® Collections, and Boon®. Operating across multiple continents, TOMY International aims to bring smiles to consumers worldwide.