Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”) has announced the ongoing expansion of its MomLife Panel, a community comprising diverse and engaged mothers keen on sharing their insights and viewpoints.
Introduced in September 2023, MomLife merges the expertise of Big Village Insights in providing comprehensive customer insights with Wild Sky Media’s editorial proficiency in the realm of Moms and Motherhood. By utilizing advanced technology and thorough demographic & psychographic analysis, MomLife presents brands with a distinctive opportunity to comprehend and cater to their customers with unmatched precision.
Jennifer Adams, SVP of MomLife, emphasized the significance of understanding the needs and desires of today’s moms, who wield $2 trillion in purchasing power across all categories and generations. She highlighted the pivotal role of MomLife in empowering brand partners with actionable insights to craft strategies that resonate with this influential consumer demographic.
The revenue of Bright Mountain Inc. has seen a substantial surge in the first nine months of this year, escalating by 104% to \(29.4 million from \)14.4 million in the corresponding period last year. This growth is largely attributed to MomLife, which has generated over $750K revenue for Bright Mountain Media in the first half of 2024.
Acknowledging the value of real-time insights integrated into media campaigns, a VP at an International Gaming Company lauded MomLife as a potent ally in staying ahead of the curve and delivering effective messaging to the target audience of moms.
With its capability to unlock valuable customer intelligence and drive tangible business outcomes, MomLife is poised to emerge as a pivotal revenue source for Bright Mountain Media, shaping the future landscape of family-focused marketing.
Matt Drinkwater, Bright Mountain CEO, expressed enthusiasm for the progress of MomLife as a new product and organic revenue stream for the company. He underscored the validation of their investment strategy, emphasizing the enhanced value and outcomes for brands and agencies through the fusion of consumer insights with media.
About Bright Mountain Media
Bright Mountain Media, Inc. (OTCQB: BMTM) brings together a diverse array of companies to provide a comprehensive range of advertising, marketing, technology, and media services under one roof—united by data-driven insights. The brands under Bright Mountain Media include Big Village Insights, Deep Focus, Wild Sky Media, and BrightStream. For more information, please visit www.brightmountainmedia.com.
Forward-Looking Statements for Bright Mountain Media, Inc.
This press release includes certain forward-looking statements based on current expectations and involving specific risks and uncertainties. These assertions do not promise anything and are based on assumptions that may or may not come to fruition due to circumstances beyond our control.
For further information, please review cautionary statements and disclosures, including those under “Risk Factors” in Bright Mountain Media, Inc.’s Annual Report on Form 10-K for the year ended December 31, 2022, and other SEC filings. Bright Mountain Media, Inc. does not undertake to update forward-looking statements except as required by law.